May 2014 archive

Print your own makeup!!

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Sometimes something comes along that leaves us completely stunned! Can you imagine being able to print your own makeup, from any color you like, in any form at home?? Introducing The Mink – It can take any image and instantly transform it into a wearable color cosmetic!

The Mink debuted at techcrunch disrupt to mass acclaim.  Watch this demo video and prepare to be amazed at the forthcoming beauty revolution:

Using #’s In Social Media: A Guide

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The # (hashtag) has become a ubiquitous form of communication across all social media channels – whether on Instagram, Twitter or Facebook  but what does it mean? And are you utilizing them properly? like-hashtag (image via mashable)

First up what is a #?  A hashtag turns any words immediately following it into a searchable link i.e. #justdoit . The # allows you to follow trends, enter conversations and organize your branded content and track where its being shared.

Where can I use them? Whilst they started out on twitter, hashtags are now useable & searchable on most social channels including Instagram, Facebook, Pinterest, tumblr, Linked In & Vine.

So its not a fad? No, in fact 58% of people on social media use # and they are more likely to click on a #link to learn more.

Where do I start? Here’s some quick tips for getting started:

  1. Create your band campaign #  and unify all social messaging around it – it can be anything relevant to your brands messaging and content i.e. Nike & #justdoit  or Oreo and #OreoSnackHacks
  2. Make sure its unique – check for it on your social channels first to make sure its new and hasn’t been used before.
  3. Keep it short – if its too long people wont use it!
  4. Use popular # to build awareness and engage – including # like #tbt on Instagram or #protip on twitter will help your brand be a part of bigger conversations that are happening.
  5. Don’t over use the # or add in too many. Whilst you can add as many # as you like to your posts we don’t recommend more than 2-3 as you start to look spammy and engagement can drop!

Other resources to help you get started using #’s:

Mashable has a great getting started guide avail here.

Forbes has a great article here on why you should care about #.