I was vacationing in France recently when this amazing campaign  from the French supermarket giant Intermarche caught my eye and it wasn’t long before it was all over my social feeds as well. Its brilliant re-marketing of wasted fruit & veg leaves you wondering – does everything always have to be perfect?

This is another perfect example of how a simple idea can catch on and go instantly viral. So what makes an idea like this go viral? At its core was a simple idea, a positive  feel good message and a clear solution to a global issue that made it easy to comprehend for all. Tapping into these 3 things makes this an easy video to share, an easy campaign to get behind and an instant social media hit.